I am currently reading a book (no prizes for guessing which one) that has IMO a startling amount of product placement (versus earlier books in the series and versus other books in the subgenre [whether you place it in Paranormal Romance or Urban Fantasy). For example:
Inside there were eighteen small bottles of Ocean Spray CranRaspberry in three rows of six.
And what about? (This one completely threw me!)
Her door was open and she sized up the detective from behind. He wasn't too tall, but he had a thick build she approved of. His sports coat was Men's Wearhouse, his shoes were Florsheim. Watch peeking out of his cuff was Seiko.
I will admit to only being approximately 25 pages into what is over a 500-page book but still...do I really need to know the brand of cranberry juice someone is drinking? Or the make of their watch? And I have to be honest, not living in North America (and not being 'in' to shopping in any way, shape or form) the majority of these brands just don't resonate with me.
I guess what I'm really asking is: is the branding necessary? And do you feel it adds to or detracts from the story? Or does it have no impact whatsoever? (I'm currently sitting on the fence at the moment until I read further.)
Caveat: I'm not really sure how I feel about this book...and this worries me! I used to drool (figuratively, not literally) at the the thought of getting my hands on the earlier books but this one....*shrug* I suppose you could say I'm ambivalent. I'm not desperate to pick it up. And I'm not really sure what that means...for this book or the next. Or for me....
OT: And don't forget the Broken Wing Challenge!